The 5Cs of Agentic Commerce Optimization | Azoma x DSI

The 5Cs of Agentic Commerce: The New Industry Standard for ACO

There's a new shelf in town: the agentic shelf, where Alexa, Sparky, Gemini, and ChatGPT decide whether your product gets recommended or left out.

Developed with the Digital Shelf Institute and backed by analysis of millions of shopping prompts, the 5 Cs framework takes brands from scattered AI experiments to a measurable strategy. It's the Agentic Commerce Optimisation playbook this new era has been crying out for.

"The 5Cs have been instrumental in navigating the AI era. They gave our team a clear, practical framework at a moment when the rules of ecommerce are being rewritten in real time."

Erica Meagher
Head of Ecommerce,
Beiersdorf Canada

Why Download it?

Inside, you'll get a detailed & actionable breakdown each of the 5Cs, with insight into how leading brands are winning in the agentic commerce era.

Completeness: audit product data the way each agent actually reads it
Context: answer the questions shoppers actually ask AI
Citations: show up on the right off-platform surfaces
Correctness: catch what AI gets wrong and correct it at scale
Customer Acquisition: connect AI readiness to revenue

Read the report

Testimonials