Amazon Alexa Shopping Optimisation Platform | Azoma
Unveiling the 5Cs of Agentic Commerce, the new framework for the era of ACO
Amazon's New AI Shopping Agent
Get your brand recommended by Amazon's Alexa Shopping
Make your brand discoverable to billions of shoppers through Amazon's new AI shopping agent. Our end-to-end platform ensures Alexa shopping understands, trusts, and recommends your products.
Track your performance in Amazon's Alexa Shopping
Full visibility into Amazon's Alexa Shopping
Understand your Share of Voice in Alexa shopping, how your products rank against competitors, and exactly what shoppers are asking about your brand.
Track your Share of Voice in Alexa Shopping
Monitor how often your brand is mentioned and recommended across Amazon's Alexa Shopping — and see how you compare to competitors at a category, brand, and ASIN level.
See how your products rank
Understand how individual ASINs perform across key shopper queries. Track rankings, mentions, and competitive visibility to spot gaps and opportunities.
Top 100 Alexa Shopping Product Questions
Most Asked Questions
Does it come with a carrying case?
- 8 product page appearances
Avg Answer Score: 94.2%
Does it come with a storage case?
- 6 product page appearances
Avg Answer Score: 95.5%
Is this set good for beginners?
- 6 product page appearances
Avg Answer Score: 97.5%
Can kids use this set?
- 5 product page appearances
Avg Answer Score: 92.5%
Conversation Explorer
See the real questions shoppers ask Alexa Shopping about your products and category. Use these insights to update listings and content so Alexa shopping can confidently recommend your brand.
Citation Intelligence
Discover which websites influence Alexa Shopping recommendations in your category. See exactly where competitors earn citations you don't, informing your content and PR strategies.
| Topic Citations | Count |
|---|---|
| Reddit.com | 1573 citations |
| Quora.com | 567 citations |
| Wikipedia.org | 1232 citations |
| Youtube.com | 150 citations |
| Tiktok.com | 12 citations |
Content Generation & Technical Optimisation
Audit & Optimise Your Listings & Data
Audit PDP content and product data to ensure your listings are technically optimised for Alexa Shopping discovery. Improve key ranking signals that influence Alexa shopping visibility and recommendations.
| Product Name | Marketplace ID (ASIN) | SKU | COSMO/LLM Score | Alexa PDP Score |
|---|---|---|---|---|
| Product 1 | B0CXQ7MBGD | DTBFA0060-TvGSxLySgrli-XEc-Tx-VG | 94%(+16%) | 100% |
| Product 2 | B0CXQ7MBGD | DTBFA0060 | 94%(+16%) | 100% |
| Product 3 | B0C9MZ8XRH | BADT0005-FBA2-kbtw6UevrQg_8dx-LN | 97%(+3%) | 100% |
| Product 4 | B0CTQQ26YM | DTBFSA0002-UPC | 84%(+4%) | 100% |
| Product 5 | B0CTQS8MSK | DTBFGA0002-UPC | 84%(+0%) | 33% |
Testimonials
Hear from our clients
“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement.”
FAQs
Why do external websites matter for Alexa shopping visibility?
Alexa doesn’t rely only on Amazon listings. External content helps establish trust and authority, increasing the likelihood that Rufus will recommend your brand.
How does Alexa Shopping decide which products to recommend?
Alexa evaluates multiple signals, including product listings, structured product data, customer questions, external citations, and overall category authority to determine which products best answer a shopper’s query.
What is Alexa for Shopping?
Alexa for Shopping is Amazon’s AI-powered shopping agent that helps customers discover, compare, and choose products by answering natural language questions and making recommendations across Amazon.