Answer Engine Optimization for Instacart Clementine | Azoma
Get your brand recommended by Instacart Clementine
Make your products discoverable when shoppers ask Clementine what to cook, what to buy, or simply to build their basket. Azoma helps Clementine understand your products, and choose your brand when it builds the cart.
What is Clementine?
Clementine is Instacart’s brand-new AI-powered grocery shopping agent. Shoppers can ask it to plan meals, discover recipes, restock household staples, find products, or turn a list into a ready-to-buy basket.
How Azoma helps you win in Instacart Clementine
Our platform takes your products from invisible to the ones Clementine recommends and buys.
Completeness
Ensure Clementine has the product data it needs to understand and select your SKUs
Context
Optimise product listings for the meals, occasions and shopper needs that drive product selection
Citations
Identify the sources shaping how AI understands your brand and products
Correctness
Find and fix inaccurate or outdated product information influencing Clementine
Customer Acquisition
Turn Clementine visibility and product selection into measurable revenue
Track your performance in Instacart Clementine
See how your brand performs in Instacart Clementine
Understand your Share of Voice in Clementine, how your products rank against competitors, and exactly what shoppers are asking about your brand.
Dashboard
Visibility
Citations
Product Rank
Conversation Explorer
Visibility
46.7%
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Share of Voice
46.7%
Your SOV has increased by 17% in the last 3 months
Export
SOV Tracking
Track your Share of Voice in Clementine
Monitor how often your brand is mentioned and recommended across Clementine - and see how you compare to competitors at a category, brand, and product level.
Product-Level Tracking
See which products Clementine chooses
Understand how individual SKUs perform across key shopper queries. Track rankings, mentions, and competitive visibility to spot gaps and opportunities.
SOV
Category 1
Product Rank
- " width="33.32888675924751px">
)
Product 1
Product Description
9%
9
- " height="36.19191057008437px" id="EjuY4i_CR" transform="translate(1.852 1.839)" width="36.241573932972344px"/>)
Product 2
Product Description
5%
12
- " width="30.628184582258903px">
)
Product 3
Product Description
4%
14
- " height="17.05262187012456px" id="G4zLxwpd1" transform="translate(2.517 11.474)" width="34.966323971237294px"/>)
Product 4
Product Description
2%
27
- " height="17.05262187012456px" id="G4zLxwpd1" transform="translate(2.517 11.474)" width="34.966323971237294px"/>)
Product 4
Product Description
2%
27
Product 1
Product Description
9%
9
- " height="36.19191057008437px" id="EjuY4i_CR" transform="translate(1.852 1.839)" width="36.241573932972344px"/>)
Product 2
Product Description
5%
12
Product 3
Product Description
4%
14
- " height="17.05262187012456px" id="G4zLxwpd1" transform="translate(2.517 11.474)" width="34.966323971237294px"/>)
Product 4
Product Description
2%
27
- " height="17.05262187012456px" id="G4zLxwpd1" transform="translate(2.517 11.474)" width="34.966323971237294px"/>)
Product 4
Product Description
2%
27
Product 1
Product Description
9%
9
- " height="36.19191057008437px" id="EjuY4i_CR" transform="translate(1.852 1.839)" width="36.241573932972344px"/>)
Product 2
Product Description
5%
12
Product 3
Product Description
4%
14
- " height="17.05262187012456px" id="G4zLxwpd1" transform="translate(2.517 11.474)" width="34.966323971237294px"/>)
Product 4
Product Description
2%
27
- " height="17.05262187012456px" id="G4zLxwpd1" transform="translate(2.517 11.474)" width="34.966323971237294px"/>)
Product 4
Product Description
2%
27
Product 1
Product Description
9%
9
- " height="36.19191057008437px" id="EjuY4i_CR" transform="translate(1.852 1.839)" width="36.241573932972344px"/>)
Product 2
Product Description
5%
12
Product 3
Product Description
4%
14
- " height="17.05262187012456px" id="G4zLxwpd1" transform="translate(2.517 11.474)" width="34.966323971237294px"/>)
Product 4
Product Description
2%
27
- " height="17.05262187012456px" id="G4zLxwpd1" transform="translate(2.517 11.474)" width="34.966323971237294px"/>)
Product 4
Product Description
2%
27
Content Generation & Technial Optimisation
Take actions to win in Instacart Clementine
Move from insight to execution with agentic content generation, technical optimisation, and hands-on support from AI visibility engineers.
PDP Optimizations
Generate optimised content at scale
Azoma automatically generates PDP copy that is contextually-optimised to answer Clementine shopper prompts.
Content Generation
Generate Clementine - Optimised Content
Create optimsied product |
Upload Samples
See previous results
Start with a site
Product Data Enrichment
Make thin listings Clementine-ready
Azoma fills product data gaps automatically, expanding attribute coverage across your catalogue so every product is understood by AI.
Enriching Attributes|
All
In progress
Score
Opportunities
83%
Adding Variants
526 Variants added
Attribute Enrichment
153 attributes enriched
17%
Categorisation Enhancement
Syncing 212 SKUs
Answer Integrity
Detect and correct Clementine hallucinations at scale
Azoma monitors AI-generated answers for inaccurate product claims, missing facts, and competitive misrepresentation, then gives your team the fastest path to correction.
Running Correctness Check
YourBrand
HealthClaimsValidated
Checkingusageclaims
Monitroingbrandclaims
Safetyclaimsmismatched.
Pushfix
Testimonials
Hear From Our Customers
- "Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."
Daniel Rees
Founder, Ruroc
- “I love using Azoma—I’m sometimes on it at 11 PM because I’ll think of something and want to check it quickly. It’s become my right-hand man, helping me make changes faster and know exactly who to go to across PR, legal, Brand, ecommerce, and more.”
Emma Lifer
Marketplace SEO & Merchandising Manager
- "As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".
Kelly Shaw
Head of Marketing, Perfect Ted
- “Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
- "We are so excited to use Azoma to support our clients, as we truly believe Azoma has best-in-class capabilities for AEO/GEO, not just for eRetailers (Alexa for Shopping, Walmart Sparky & Instacart Clementine) but beyond on ChatGPT, Gemini and Claude"
Aisha Khan
President, Dentsu Commerce NA
- "Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."
Sim Mahon
8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)
“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
Daniel Rees
Founder, Ruroc
Emma Lifer
Marketplace SEO & Merchandising Manager
Kelly Shaw
Head of Marketing, Perfect Ted
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
Aisha Khan
President, Dentsu Commerce NA
Sim Mahon
8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
Daniel Rees
Founder, Ruroc
Emma Lifer
Marketplace SEO & Merchandising Manager
Kelly Shaw
Head of Marketing, Perfect Ted
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
Aisha Khan
President, Dentsu Commerce NA
Sim Mahon
8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS
Integrations
Integrations Built for Commerce
Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale agentic commerce readiness.
Amazon
/
Shopify
/
Walmart
Ecommerce Platform Integration
Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated ACO optimization workflows.
Shopify
Syncing 212 sku's
Amazon Rufus
212 sku's - 27 recommendations
75%
Walmart Sparky
57 sku's - optimized
92%
UCP
/
ACP
/
AMP
Agentic Protocol Integration
Implement agentic commerce protocols that allow AI agents to transact directly with you across AI models.
Your Brand
Model
Win in the era of Agentic Commerce
Gain visibility, generate content to influence AI Engines and ensure you are being represented accurately with Azoma
FAQs
Instacart Clementine Questions
Our most asked questions by enterprises
How do you measure visibility in Instacart Clementine?
What influences which products Clementine chooses?
How is Clementine optimisation different from traditional retail SEO?
Why does product data matter for Clementine?
Does Azoma only measure Clementine visibility?
Can Azoma track individual SKUs?
Prepare Your Brand
Future-Proof Your Brand for Agentic Commerce
Ensure you are seen above your competitors in AI-powered search, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.