Unveiling the 5Cs of Agentic Commerce

The new framework for the era of ACO.

Amazon's AI Shopping Agent

Get your brand recommended by Amazon Rufus

Make your brand discoverable to billions of shoppers through Amazon’s new AI shopping agent. Our end-to-end platform ensures Rufus understands, trusts, and recommends your products.
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Track your performance in Amazon Rufus

Full visibility into Amazon Rufus

Understand your Share of Voice in Rufus, how your products rank against competitors, and what shoppers are asking about your brand.

SOV Tracking

Track your Share of Voice in Rufus

Monitor how often your brand is mentioned and recommended across Amazon Rufus — and see how you compare to competitors at a category, brand, and ASIN level.

Visibility

• 24.7%

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Product-Level Tracking

See how your products rank

Understand how individual ASINs perform across key shopper queries. Track rankings, mentions, and competitive visibility to spot gaps and opportunities.

See Shopper Queries

Conversation Explorer

See the real questions shoppers ask Rufus about your products and category. Use these insights to update listings and content so Rufus can confidently recommend your brand.

Top 100 Rufus Product Questions

Most Asked Questions

1. Does it come with a carrying case?
   • 8 product page appearances
   • Avg Answer Score: 94.2%
2. Does it come with a storage case?
   • 6 product page appearances
   • Avg Answer Score: 95.5%
3. Is this set good for beginners?
   • 6 product page appearances
   • Avg Answer Score: 97.5%
4. Can kids use this set?
   • 5 product page appearances
   • Avg Answer Score: 92.5%

Off Page Insights

Citation Intelligence

Discover which websites influence Rufus recommendations in your category. See exactly where competitors earn citations you don't, which can inform your content and PR strategies.

• Reddit.com: 53 pages - 1573 citations
• Quora.com: 27 pages - 567 citations
• Wikipedia.org: 13 pages - 1232 citations
• Youtube.com: 6 pages - 150 citations
• Tiktok.com: 3 pages - 12 citations

Content Generation & Technical Optimization

Take Actions to Win in Rufus

Move from insight to execution with agentic content generation, technical optimization, and support from AI visibility engineers.

Syndicate Content Across The Web

Produce and distribute content optimized for external sources that Rufus relies on, strengthening authority beyond Amazon and increasing recommendation likelihood.

Product Listings Audit

Audit & Optimize Your Listings & Data

Audit PDP content and product data to ensure your listings are technically optimized for Rufus discovery.

Generate Rufus-Optimized Listings

Create optimized written and visual listing content in one click.

Testimonials

Hear from our clients

“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team...”
Saumya Kowtha
Global E-Commerce & AI Strategist, MARS

“Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand...”
Daniel Rees
Founder, Ruroc

“Azoma has helped us increase our share of mentions from Amazon Rufus by 5x...”
Sim Mahon
8-figure Amazon brand Portfolio owner

Integrations

Seamless Integration, Maximum Impact

Connect Azoma to your existing technology stack through key integration points.

FAQs

Rufus Questions
Our most asked questions by enterprises:

• Why do external websites matter for Rufus visibility?
• How does Amazon Rufus decide which products to recommend?
• Can I see how my products rank in Amazon Rufus?

Future-Proof Your Brand For AI Search

Ensure you are seen above your competitors in AI-powered search, across ChatGPT, Amazon RUFUS, and Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.