Unveiling the 5Cs of Agentic Commerce, the new framework for the era of ACO

Walmart's AI Shopping Agent

Track your performance in Walmart Sparky

Full visibility into Walmart Sparky

Understand your Share of Voice in Sparky, how your products rank against competitors, and exactly what shoppers are asking about your brand.

Share of Voice

Monitor Share of Voice in Sparky

• SOV Tracking

  • SOV: 46.7%
  • Your SOV has increased by 17% in the last 3 months

Track your Share of Voice in Sparky

Monitor how often your brand is mentioned and recommended across Walmart Sparky — and see how you compare to competitors at a category, brand, and product level.

See how your products rank

Understand how individual SKUs perform across key shopper queries. Track rankings, mentions, and competitive visibility to spot gaps and opportunities.

Product Rank

• Product 1

  • Product Description
  • Rank: 9
  • Visibility: 5%

• Product 2

  • Product Description
  • Rank: 8
  • Visibility: 5%

• Product 3

  • Product Description
  • Rank: 7
  • Visibility: 4.5%

• Product 4

  • Product Description
  • Rank: 5
  • Visibility: 3.5%

• Product 5

  • Product Description
  • Rank: 4
  • Visibility: 3.5%

Top Sparky Questions

What grain-free puppy food supports strong bones?

• Topic: Cookies, Biscuits & Snacks
• Sparky Answer: According to the item page, Merrick Texas Beef & Sweet Potato and Merrick Chicken & Sweet Potato both contain glucosamine and chondroitin for dogs to help maintain healthy hips and joints.

Conversation Topics

• Nutrition & Ingredients: 85%
• Special Diets & Needs: 65%
• Last Updated: Dec 19, 2025

Citation Intelligence

Discover which websites influence Sparky recommendations in your category. See exactly where competitors earn citations you don't, informing your content and PR strategies.

Content Generation & Technical Optimisation

Take actions to win in Sparky

• Product Listings Audit: Audit PDP content and product data to ensure your listings are technically optimised for Sparky discovery. Improve key ranking signals that influence Rufus visibility and recommendations.

Testimonials

Hear from our clients

Saumya Kowtha
Global E-Commerce & AI Strategist, MARS:
“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focused to take on AI discovery.”

Daniel Rees
Founder, Ruroc:
“Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x.”

Sim Mahon
8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak):
“Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%.”

Mark Evans
ex-CMO, Direct Line Group & NED, The Marketing Society:
“Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded.”

Kelly Shaw
Head of Marketing, Perfect Ted:
“As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels.”

FAQs

Why do structured attributes matter for Sparky visibility?

Sparky relies heavily on structured product data to match conversational queries to the right items. Complete and accurate attributes improve eligibility, relevance scoring, and overall likelihood of being recommended.

How does Walmart Sparky decide which products to recommend?

Sparky evaluates multiple signals, including product relevance to the shopper’s query, structured product attributes, pricing, availability, fulfilment speed, customer ratings, reviews, and overall category performance to surface the most helpful recommendations.

What is Walmart Sparky?

Walmart Sparky is Walmart’s AI-powered shopping assistant designed to help customers discover products, compare options, and make faster purchase decisions through natural language conversations across Walmart’s digital platforms.