Unveiling the 5Cs of Agentic Commerce, the new framework for the era of ACO ### Category # ChatGPT **What Carrefour Shopping on ChatGPT Teaches Us About Agentic Commerce** The headlines treated it as a milestone. Carrefour became the first major European retailer to let shoppers build a grocery basket directly inside ChatGPT, giving France's estimated 26 million ChatGPT users the ability to plan meals, filter by dietary preference, and send a basket to checkout without leaving the chat interface. It is a genuine first. But the more important story is not the announcement. [Read more](/content/insights/carrefour-shopping-chatgpt-agentic-commerce-optimization/index.html) **ChatGPT Ads & The Implications For eCommerce Brands** OpenAI is beginning to test advertising inside ChatGPT for logged-in users on its Free and Go tiers in the United States. [Read more](/content/insights/chatgpt-ads-the-implications-for-ecommerce/index.html) **The shopping cart looks to be coming to ChatGPT: What it means for online sellers** According to TestingCatalog, a beta feature tracker for LLM products, at least one user has reported seeing a dedicated cart interface inside ChatGPT. [Read more](/content/insights/the-shopping-cart-is-coming-to-chatgpt/index.html) **ChatGPT to take a 4% cut for direct checkout: How brands should prepare** Shopify has confirmed that it will soon enable direct checkout through AI chatbots, including ChatGPT. The rollout is expected later this month. Merchants whose products are purchased via ChatGPT’s checkout will pay OpenAI a 4% fee on those transactions. [Read more](/content/insights/chatgpt-to-take-a-4-cut-for-direct-checkout-how-brands-should-prepare/index.html) **Agentic Commerce Is Here: What the Universal Commerce Protocol Means for Online Sellers** Agentic commerce has firmly arrived. What only a year ago felt like a far off reality, maybe even something out of a science fiction novel, is now going live across the world’s largest consumer platform: Google. [Read more](/content/insights/agentic-commerce-is-here-what-the-universal-commerce-protocol-means-for-online-sellers/index.html) **ChatGPT Health Signals a Shift Toward the Agentic Personal Assistant** The launch of ChatGPT Health marks a meaningful step toward Sam Altman’s vision of an agentic personal assistant. These are the implications for consumer brands. [Read more](/content/insights/chatgpt-health-signals-a-shift-toward-the-agentic-personal-assistant/index.html) **What’s the most popular LLM? What the latest data shows** ChatGPT remains the market leader, but its share has fallen from ~87% to ~68% over 12 months as new demand increasingly goes to competitors rather than defaulting to OpenAI. [Read more](/content/insights/most-popular-large-language-models/index.html) **2026 AI & Ecommerce Predictions (Agentic Commerce, AI Wearables, The Death of Prompting and more)** On their podcast The New Frontier, Founder & CEO of Azoma Max Sinclair sits down with co-host AI influencer Joanna Lambadjieva to discuss their top predictions for the coming year. [Read more](/content/insights/2026-ai-predictions-(agentic-commerce-ai-wearables-the-death-of-prompting-and-more/index.html)) **What’s the Best LLM for Shopping? What the Latest Research Shows** Large language models are increasingly used to help people shop online. They suggest products, compare options and explain why something might be a good choice. But which model is actually best at this? [Read more](/content/insights/what%E2%80%99s-the-best-llm-for-shopping-what-the-latest-research-shows/index.html) **GPT-5.2 Explained: What eCommerce Brands Need to Know to Optimise Their Visibility** With the release of GPT 5.2, the GEO landscape has once again shifted. Here are our top actionable tips for eCommerce brands to optimise their visibility in this new model. [Read more](/content/insights/gpt-5.2-explained-what-ecommerce-brands-need-to-know-to-optimise-visibility/index.html) **AI Drove $14.2 Billion in Black Friday Sales as Rufus Usage Surged to 38%: What This Means for the future of commerce** The Black Friday 2025 data is in, and it should terrify any brand without an AI visibility strategy: Rufus alone drove $10 billion in incremental sales while processing 38% of Amazon sessions, and AI traffic to retail sites exploded 805% year-over-year. This isn't a trend to monitor - it's a fundamental shift in how products get discovered and purchased, with algorithms already determining which brands exist in the eyes of AI-assisted shoppers. [Read more](/content/insights/ai-drove-14-2-billion-in-black-friday-sales-as-rufus-usage-surged-38-what-this-means-for-the-future-of-commerce/index.html) **ChatGPT Just Launched Shopping Research - What Consumer Brands Need to Know** OpenAI launched Shopping Research on November 24, 2025, introducing a dedicated shopping experience powered by a reinforcement-trained variant of GPT-5 mini that fundamentally changes how 700 million ChatGPT users discover products. [Read more](/content/insights/chatgpt-just-launched-shopping-research-what-consumer-brands-need-to-know/index.html) **Goodbye Chrome? ChatGPT Atlas Is Set to Become the New Gateway to Online Shopping** How browsers like Mosaic and Chrome shaped the web, and why Atlas marks the next major shift from search to conversation. [Read more](/content/insights/goodbye-chrome-chatgpt-atlas-is-set-to-become-the-new-gateway-to-online-shopping/index.html) **OpenAI’s Partnership with Walmart: How this Changes everything for Vendors** The retail landscape just experienced a seismic shift. On October 14, 2025, Walmart announced a partnership with OpenAI to enable shopping directly through ChatGPT, giving 700 million weekly ChatGPT users instant access to Walmart's entire product catalog without ever visiting Walmart.com. Combined with Walmart's proprietary AI assistant Sparky, which CEO Doug McMillon projects will become "the primary vehicle for discovery, shopping and for managing everything from reorders to returns", the message is clear: conversational AI is now the storefront. For Walmart vendors, this raises an existential question: When algorithms, not search bars, decide what gets recommended, how do you ensure your products are even visible? [Read more](/content/insights/openai-s-partnership-with-walmart-how-this-changes-everything-for-vendors/index.html) **ChatGPT Shopping: What Merchants Need to Know About Instant Checkout** OpenAI launched Instant Checkout in ChatGPT, letting 700M+ weekly users buy from Etsy and Shopify merchants directly in chat. Here's what this means for your business and how to get enabled. [Read more](/content/insights/chatgpt-instant-checkout-what-merchants-need-to-know/index.html) **The Sources ChatGPT and Google AI Overviews cite the most, per query type** Publishing Azoma's data from millions of prompts showing what sources AI Answer Engines like ChatGPT and Google AI Overviews cite, for general and ecommerce queries [Read more](/content/insights/the-sources-chatgpt-cites-the-most-per-query-type/index.html) **Stop Sleeping on Bing: Your Back Door into AI Search Visibility** For twenty years, the mantra was simple: optimize for Google. But in 2025, search visibility isn’t just about Google rankings. It’s about where AI systems — from GPT-5 to Microsoft Copilot — pull their answers. [Read more](/content/insights/stop-sleeping-on-bing-your-back-door-into-ai-search-visibility/index.html) **ChatGPT agent is ready to introduce itself** ChatGPT agent is ready to introduce itself [Read more](/content/insights/chatgpt-agent-is-ready-to-introduce-itself/index.html) **OpenAI to release web browser in challenge to Google Chrome** OpenAI to release web browser in challenge to Google Chrome [Read more](/content/insights/openai-to-release-web-browser-in-challenge-to-google-chrome/index.html) **Why Azoma.ai Leads the Generative Engine Optimization Revolution** A Comprehensive Analysis [Read more](/content/insights/the-genai-optimization-tool-quadrant/index.html) **Audio Is the New Dataset** Inside the LLM Gold Rush for Podcasts [Read more](/content/insights/audio-is-the-new-dataset/index.html) **ChatGPT Web Browser, Perplexity Comet, and Google Mariner: The Future of Search is Agentic** OpenAI's ChatGPT browser, Perplexity Comet, and Google Mariner represent the future of agentic search. Compare features, strategy, and what this means for Google's search dominance in 2025. [Read more](/content/insights/chatgpt-browser-vs-perplexity-comet-google-mariner-ai-search/index.html) **GPT-5 Launch: How It Will Transform Brand Discovery** GPT-5's 2025 launch will revolutionize how customers find brands through AI. Learn intelligent routing, UGC integration & personal context changes. [Read more](/content/insights/gpt-5-brand-discovery-ai-visibility-2025/index.html) **Less Traffic, More Sales: Why AI Search Converts Better** Websites will continue to lose traffic due to AI search experiences like AI mode and ChatGPT, but the traffic they do receive will be higher converting [Read more](/content/insights/less-traffic-more-sales-ai-search/index.html) **ChatGPT Traffic Overtakes Wikipedia** ChatGPT has officially overtaken Wikipedia in monthly traffic. The irony? ChatGPT was trained on Wikipedia data. The insight? It is ChatGPT's most cited platform. [Read more](/content/insights/wikipedia-chatgpt-citations-and-traffic-growth/index.html) **SynthID: Workarounds and Implications of Googles AI Detection** Googles new SynthID digitally watermarks content, including text, images, video, and sound. [Read more](/content/insights/synthid-google-ai-detection-mechanism-explained/index.html) **What Google AI Mode Means for Search Results** AI Mode represents the most significant evolution in Google since the introduction of RankBrain, fundamentally changing how users interact with answer engines. [Read more](/content/insights/what-google-ai-mode-means-for-search-results/index.html) **ChatGPT Referral Traffic: 13 Promising Categories for AI Search** Our study of ChatGPT referral traffic reveals which business categories will be the first to adopt AI search [Read more](/content/insights/13-most-promising-categories-for-ai-search/index.html) **What Fidji Simo’s Appointment Signals for OpenAI** Fidji Simo’s appointment as CEO of Applications at OpenAI has sparked buzz about AI and e-commerce — but the reality is more complex. Here’s what her new role really means, and why it still signals a shift in how AI will reach the consumer internet. [Read more](/content/insights/openai-new-ceo-of-applications-ecommerce-signals/index.html) **How to Appear in the New ChatGPT Shopping Experience** Discover how to optimize your online shopping experience with ChatGPT Shopping. This article covers all the fundamentals you need for AI Shopping Optimization. [Read more](/content/insights/how-to-appear-in-chatgpt-shopping-experience/index.html) **Azoma.ai Launches GPT-4 Image API Integration for E-Commerce Brands** Azoma.ai is proud to announce the immediate availability of OpenAI’s gpt-image-1 API—ChatGPT-4’s native image-generation engine—within our enterprise-grade GEO platform, live just 72 hours after OpenAI’s public release OpenAI. This milestone reinforces Azoma's commitment to rapid innovation, delivering studio-quality visuals and conversion maximization for e-commerce brands at light speed. [Read more](/content/insights/gpt4-image-integration-for-ecommerce/index.html) **ChatGPT + Shopify: AI-Native Commerce and What Comes Next** OpenAI's ChatGPT is on the verge of integrating a native "Buy Now" feature, potentially through a partnership with Shopify. This move signifies a transformation from a conversational assistant to a full-fledged commerce platform. [Read more](/content/insights/chatgpt-shopify-ai-native-commerce/index.html) **53% of Shoppers to Use Generative AI Tools by 2025, Adobe Survey** Adobe's latest report reveals 53% of consumers are using AI shopping assistants in 2025, with traffic from tools like ChatGPT increasing by 1,950% year-over-year and generating visitors who show 8% higher engagement, browse 12% more pages, and are 23% less likely to bounce. [Read more](/content/insights/generative-ai-shopping-usage/index.html) **2025: Embrace ChatGPT Search and Generative Engine Optimization** AI chatbots like ChatGPT are reshaping search in 2025, requiring businesses to shift from traditional SEO to Generative Engine Optimization (GEO) techniques. Platforms like Perplexity and ChatGPT Search are seeing rapid adoption, with users favoring longer, conversation-style queries over traditional keyword searches. [Read more](/content/insights/generative-engine-optimization-2025/index.html) **How ecommerce sellers can optimize for ChatGPT Search** To optimize for ChatGPT Search, eCommerce sellers should focus on intent-based matching by creating in-depth, authoritative, and user-focused content that aligns with AI-driven search priorities. [Read more](/content/insights/ecommerce-chatgpt-optimization/index.html)