# Unveiling the 5Cs of Agentic Commerce

The new framework for the era of ACO [👉 **Read the whitepaper 👈**](/content/agentic-commerce-5cs-whitepaper/index.html)

### Category

# Perplexity

ChatGPT remains the market leader, but its share has fallen from ~87% to ~68% over 12 months as new demand increasingly goes to competitors rather than defaulting to OpenAI.  
[Read more](/content/insights/most-popular-large-language-models/index.html)

OpenAI's ChatGPT browser, Perplexity Comet, and Google Mariner represent the future of agentic search. Compare features, strategy, and what this means for Google's search dominance in 2025.  
[Read more](/content/insights/chatgpt-browser-vs-perplexity-comet-google-mariner-ai-search/index.html)

Websites will continue to lose traffic due to AI search experiences like AI mode and ChatGPT, but the traffic they do receive will be higher converting.  
[Read more](/content/insights/less-traffic-more-sales-ai-search/index.html)

In October '24 Rufus answered ~274.3 million daily questions, or ~13.7% of total Amazon searches. This percentage is growing rapidly and could be 25-35% by the end of 2025.  
[Read more](/content/insights/amazon-rufus-actual-usage/index.html)