Azoma In The Press

Read about the latest Azoma news including fundraising, partnerships, thought leadership & more.

VentureBeat: How to make your e-commerce product visible to AI agents? Use this new system trusted by L’Oréal, Unilever, Mars & Beiersdorf
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10/03/26

ModernRetail: AI forces retailers, brands to rethink their product pages
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16/06/26
Max Sinclair, founder and CEO of Azoma, a company focused on AI commerce optimization, said that on product pages, retailers need to answer the questions customers are asking AI agents.

ChannelX: The 5C’s of Agentic Commerce
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05/06/26
Agentic commerce optimization category leader Azoma, in partnership with the Digital Shelf Institute (DSI), today announces the launch of “The 5 C’s of Agentic Commerce” report.

Adweek: A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols
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28/05/26
Introduced in March by agentic commerce platform Azoma, AMP is an enterprise-focused merchant protocol that offers a centralized system that brands and retailers can use to easily establish how their product catalogues are understood and acted upon by AI agents.

Vogue Business: Google just changed how we're going to shop
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20/05/26
“In two to three years, the purchase journey as fashion brands have understood it will largely no longer exist,” says Max Sinclair, CEO of Azoma AI.

Amazon's Al Chat Ads Yield Data but Few Sales
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01/04/26
Amazon’s AI chat ads are generating strong engagement and valuable shopper intent data, but are not yet driving significant direct sales.

Azoma launches new merchant-side standard for ‘brand friendly’ agentic commerce
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13/03/26
Azoma’s Agentic Merchant Protocol is an independent, enterprise-first protocol that gives brands and retailers a single system to define how their product catalogues are understood.

Trend Analysis: Agentic Commerce Protocols
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13/03/26
Opportunity enabling brands to distribute verified data. AMP framework ensures that their complex product intelligence is fully accessible.

Azoma launches protocol for agentic commerce
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13/03/26
The AMP will have data enriched specifically for AI reasoning, coordinating brand info across the web so AI finds the right facts.

New Business Bulletin: RTB House, Nexxen, Adform and more
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13/03/26
Azoma focuses on making products ‘visible, recommended, and purchasable’ by AI shopping assistants and search engines.

Simply Wall St: How Investors May Respond To L'Oréal Turning Captured Carbon Into Beauty Packaging Plastic
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13/03/26
L’Oréal’s adoption of Azoma’s Agentic Merchant Protocol (AMP).

L’Oréal, Unilever & Mars back new Agentic Merchant Protocol
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12/03/26
Where Google and OpenAI can not guarantee how brands are represented, AMP provides a standardized ‘brand intelligence’ layer.

Innovator Profile: Azoma - Optimizing Product Visibility for AI-Driven and Agentic Commerce
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10/03/26
The report highlights that agentic commerce is shifting retail from keyword-based search to AI agents.

What Fashion Needs to Know About AI in 2026
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30/01/26

Retail Tech Innovation Hub: Azoma pockets Best Startup award at ShopTalk Luxe
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30/01/26

The Financial Times: How shopping chatbots might transform retail
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29/01/26

BBC: OpenAI launches ChatGPT Health to review your medical records
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09/01/25

Vogue Business: What ChatGPT Health means for the wellness industry
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08/01/26

ModernRetail: How Amazon sellers are rethinking SEO for AI search
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18/12/2025

Vogue Business: Shopify Launches ‘Agentic’ Storefronts: What it Means For Fashion
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10/12/25

Value Added Resource: eBay Ventures Invests In AI Search Optimization Co Azoma
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10/12/25

Tech Startups: AI discovery startup Azoma raises $4M to help brands stay visible as AI agents replace traditional search
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04/12/25

DNYUZ: This startup is helping brands show up in chatbots and AI search. Read the pitch deck it used to raise $4 million.
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04/12/25

CityAM: AI-assisted shopping starts to go mainstream
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05/11/25

The Information: How Amazon Product Listings Are Evolving as AI Changes Search
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10/10/25

Tech Round: You Can Now Make Direct Purchases Through ChatGPT
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01/10/25

Internet Retailing: OpenAI launches Instant Checkout – but is retail ready?
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01/10/25

The AI Journal: GPT-5 prompts AI discovery revolution
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28/09/25

Digiday: ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents
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25/09/25

ModernRetail: Takeaways from Amazon’s pitch at its annual conference for third-party sellers
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22/09/25

The Grocer: Arla & Mars pilot GEO platform to boost brand visibility on AI answer engines
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16/09/25

CMO Times: 20 Proactive Measures for Maintaining Aeo Effectiveness as Search Engines Evolve
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15/09/25

Vogue Business: How e-commerce sites need to change for the AI era
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22/07/25

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