Unveiling the 5Cs of Agentic Commerce

Optimise Your Catalog For The Universal Commerce Protocol

Azoma audits, enriches & syndicates your product data to Google & other UCP-enabled surfaces, ensuring you're visible inside agentic shopping engines.

Why Your Catalog Needs Optimising

AI Agents Are Buying for Customers — They Choose Better Data

Product discovery is no longer led by humans

65% of consumers now use AI platforms for finding & purchasing products.

Your catalog was built for legacy SEO

Explicit, structured product data - not keywords - determines what gets surfaced and what gets ignored.

Incomplete product data will leave you unseen

When product data is incomplete, inconsistent, or unclear, AI agents exclude your products entirely.

Agentic Commerce Optimisation

Audit, enrich & syndicate your product data

Our end-to-end platform analyses your product data, enriches and syndicates it to relevant endpoints to drive visibility in Gemini & other UCP-enabled shopping agents.

Running Audit…

Generating UCP Readiness Score

• Product 1
  Product Description
  Score: 5%
  Rating: 9

• Product 2
  Product Description
  Score: 5%
  Rating: 8

• Product 3
  Product Description
  Score: 4.5%
  Rating: 7

• Product 4
  Product Description
  Score: 3.5%
  Rating: 5

• Product 5
  Product Description
  Score: 3.5%
  Rating: 4

Audit Product Data Foundations

Understand how your catalogue is structured and where it breaks down. Identify gaps in product–variant relationships, inconsistent identifiers, and incomplete attributes so agents can reliably interpret, retrieve, and recommend your products.

Enrich Variants for Transaction Readiness

Execute improvements at the variant level where purchases happen. Standardise SKUs, refine variant naming, and ensure pricing and availability are accurate and complete so agents can move seamlessly from recommendation to checkout.

Syndicate Data with Integrity

Distribute consistent, real-time product data across every surface. Keep identifiers, pricing, and availability aligned so agents can trust your catalogue, enabling accurate retrieval and frictionless transactions across channels.

Seamless Integration, Maximum Impact

Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale agentic commerce readiness.

Ecommerce Platform Integration

Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated ACO optimization workflows.

Workspace Integration

Receive Agentic Commerce insights, performance alerts, and competitive intelligence directly in your team's Slack or Microsoft Teams channels, keeping everyone aligned on your AI visibility strategy.

Take control of the AI Conversation

Gain visibility, generate content to influence AI Engines and ensure you are being represented accurately with Azoma.

FAQs

Universal Commerce Protocol

What is the universal commerce protocol?
The Universal Commerce Protocol (UCP) is an emerging open standard that gives AI assistants, retailers, and payment systems a shared way to handle online shopping end-to-end.

How is this different from traditional product feeds?
Traditional product feeds are designed to meet the requirements of search engines and marketplaces. They focus on basic fields like titles, prices, and a limited set of attributes to get products listed. Agentic commerce goes further.

What does the audit do?
The audit analyses your catalogue for completeness, structure, consistency, and accuracy. It highlights gaps and gives clear recommendations to improve how your products are understood by AI.

What does enriching data mean?
It means improving your product information. This includes better titles, more detailed attributes, clearer descriptions, and stronger categorisation.

Where is my data syndicated?
Your product data is distributed to AI shopping environments like ChatGPT and other ACP-enabled platforms.

What if my data is not optimised?
If your data is incomplete or inconsistent, AI agents may ignore your products. Good data is required to be visible.

Prepare Your Brand

Ensure you are seen above your competitors in agent-powered shopping, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution.