# identity.md

## Organization Overview
- **Company Name:** Azoma
- **Mission:** To help brands ensure their products are discovered, surfaced, and preferred by AI shopping agents across platforms like ChatGPT, Gemini, Google AI, Rufus, and Perplexity through Agentic Commerce Optimization (ACO).
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Comprised of a team of visionary engineers and researchers, including ex-Amazon visionaries and AI PhDs.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Max Sinclair (Founder) - [Leadership Profile](https://www.azoma.ai/insights/azoma-founder-max-sinclair-talks-ai-search-on-stage-at-alibaba-cocreate-25).
- **Team Structure and Departments:** Composed of visionary engineers and researchers working at the bleeding edge of AI innovation.
- **Company Culture and Values:** Focused on AI innovation and future-proofing brands for the era of AI-powered search.

## Operations & Structure
- **Business Model and Operational Approach:** Provides end-to-end Agentic Commerce Optimization (ACO) software for enterprises, utilizing a framework known as the "5Cs of Agentic Commerce."
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Backed by MaRS IAF, Twinpath, Techstars, and eBay Ventures.