# azoma.ai > AI-optimized mirror of azoma.ai containing 50 pages totalling 49,843 words of clean markdown content, structured data, and semantic HTML. Original source: https://azoma.ai. Last updated: 2026-07-20T13:53:11.577Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Azoma: End-to-end Agentic Commerce Optimization Software for Enterprises](/content/site-root.html): Help your products get discovered by AI shopping agents in ChatGPT, Gemini, Google AI Mode, Rufus and Perplexity with our Agentic Commerce Optimization platform. (522 words) ## Articles & Blog Posts - [Azoma Insights: The latest in Generative Engine Optimization (GEO)](/content/insights/index.html): Discover our latest learnings on how you can enhance your brand's presence in AI Search, and connect with users on ChatGPT, Perplexity, Gemini, AIO, and Rufus. All you need to know in Answer Engine Optimization. (2,755 words) - [ChatGPT - Explore Our Insights](/content/categories/chatgpt-ai-visibility/index.html): Learn how to get your brand appearing more often in ChatGPT search results (1,463 words) - [Ecommerce - Explore Our Insights](/content/categories/ecommerce-ai-visibility/index.html): Learn how to get your ecommerce listings ranking on LLMs (1,329 words) - [Gemini - Explore Our Insights](/content/categories/gemini/index.html): Learn how to get your brand appearing more often in Google Gemini and AI Mode. (562 words) - [Azoma In The Press: Read Our News](/content/press/index.html): Discover Azoma's latest news features including fundraising announcemnets, partnerships, thought leadership & more. (709 words) - [Tesco Launches AI Shopping: How Grocery Brands Should Optimise for Retailer-Owned AI Assistants](/content/insights/tesco-launches-ai-shopping-how-grocery-brands-should-optimise-for-retailer-owned-ai-assistants.html): When Tesco's AI assistant rolls out to customers later this year, it will do something no search bar has ever done: it will take a shopper's dietary preferences, purchase history, and what's already in their fridge, and build them a meal plan with a basket attached (3,239 words) - [Amazon Rufus comes out of beta as Alexa for Shopping: What it means for Brands](/content/insights/amazon-rufus-comes-out-of-beta-as-alexa-for-shopping.html): Amazon has merged Rufus, its conversational shopping agent, with Alexa to launch a brand new shopping agent: Alexa for Shopping. (2,428 words) - [What’s the most popular LLM? What the latest data shows](/content/insights/most-popular-large-language-models/index.html): ChatGPT remains the market leader, but its share has fallen from ~87% to ~68% over 12 months as new demand increasingly goes to competitors rather than defaulting to OpenAI. (1,152 words) - [What Carrefour Shopping on ChatGPT Teaches Us About Agentic Commerce](/content/insights/carrefour-shopping-chatgpt-agentic-commerce-optimization.html): The headlines treated it as a milestone. Carrefour became the first major European retailer to let shoppers build a grocery basket directly inside ChatGPT, giving France's estimated 26 million ChatGPT users the ability to plan meals, filter by dietary preference, and send a basket to checkout without leaving the chat interface. It is a genuine first. But the more important story is not the announcement. (2,498 words) - [Walmart Sparky Optimisation Platform | Azoma](/content/agents/walmart/index.html): Azoma’s AI Visibility Platform helps brands measure, understand and optimise their visibility in Walmart Sparky, built for AI-powered shopping and search results. (693 words) - [Google I/O 2026: What the Agentic Commerce Announcements Mean for Brands](/content/insights/google-i-o-2026-what-the-agentic-commerce-announcements-mean-for-brands.html): At Google I/O 2026 on May 19, Google announced Universal Cart, expanded AI Mode capabilities, and a new Merchant Center attribute schema called Conversational Attributes. (1,973 words) - [AI Mode - Explore Our Insights](/content/categories/ai-mode/index.html): Learn how to get your brand appearing more often in Google AI Mode search results (154 words) - [Universal Commerce Protocol Optimisation | Azoma](/content/universal-commerce-protocol/index.html): Learn how Azoma helps brands optimise their product data & catalog for the universal commerce protocol and increase visibility in AI shopping results. (589 words) - [Azoma Case Studies: How Global Brands Lead with AI Visibility](/content/case-studies/index.html): See how forward-thinking enterprise teams use Azoma to lead in AI-powered commerce. Real case studies from global brands leading transformation across Amazon Rufus, Walmart Sparky, ChatGPT, and Google AI Overviews. (542 words) - [Amazon - Explore Our Insights](/content/categories/amazon-ai-visibility/index.html): Learn more about optimizing for Amazon Rufus, Cosmo, and Alexa (548 words) - [Apple launches Siri AI: What it means for Agentic Commerce](/content/insights/apple-launches-siri-ai-what-it-means-for-ecommerce-brands.html): Apple has rebuilt Siri from the ground up. At WWDC 2026 the company unveiled Siri AI, a fully conversational assistant that holds multi-turn conversations, draws on real-time world knowledge, and can take action across the apps and data on your device. (1,660 words) - [Gap Adopts UCP: How Brands Can Optimise for Agentic Shopping in Gemini](/content/insights/how-brands-can-optimise-for-agentic-shopping-in-gemini.html): Gap has become the first major fashion retailer to launch Instant Checkout inside Google Gemini. (1,978 words) - [How to optimise for Gemini-powered retailer shopping agents like "Ask Macy’s"](/content/insights/optimise-for-gemini-retailer-agents/index.html): Macy’s, the $22bn-a-year retailer, has launched its own on-site shopping agent, Ask Macy’s. Early reports show that revenue per visit is 4.75 times higher among customers who use the assistant compared to those who do not. (2,005 words) - [Google Gemini AI Visibility Platform | Azoma](/content/agents/gemini/index.html): Understand and optimise your brand’s visibility in Google Gemini with Azoma’s AI Visibility Platform, built for AI-powered search and generative answers. (810 words) - [ChatGPT Shopping Visibility | Azoma](/content/agents/chat-gpt-shopping-visibility/index.html): Optimize your products for ChatGPT Shopping with Azoma's AI-powered solution. Track brand visibility, analyze competitor performance, and maximize product recommendations. (636 words) - [ChatGPT Apps For Brands & Retailers | Azoma](/content/chatgpt-shopping-apps/index.html): Build custom ChatGPT apps for your brand or retail business. Discover how Azoma helps you create native shopping experiences inside ChatGPT. (745 words) - [Agentic Commerce Protocol Optimisation | Azoma](/content/agentic-commerce-protocol/index.html): Learn how Azoma helps brands optimise their product data & catalog for the agentic commerce protocol and increase visibility in AI shopping results. (662 words) - [Meta AI Optimisation Platform | Azoma](/content/agents/meta/index.html): Azoma’s AI Visibility Platform helps brands measure, understand and optimise their visibility in Meta AI, built for AI-powered shopping and search results. (580 words) - [Azoma: End-to-End Generative Engine Optimization to increase Visibility in AI Search](/content/agentic-commerce-optimisation/index.html): Connect with billions of users who rely on ChatGPT, Google AI Mode, Amazon Rufus and Walmart Sparky to discover new products and brands. The Generative Engine Optimization solution of choice for Enterprise. (458 words) - [Answer Engine Optimisation Platform | Azoma](/content/answer-engine-optimisation/index.html): Complete Answer Engine Optimisation platform with dedicated support, seamless integrations, and compliance controls. Track competitors and optimise brand visibility across ChatGPT, Google Gemini, Amazon Rufus, and more. (562 words) - [Amazon & Meta Join the UCP Council: Here Is What That Means for Your Brand](/content/insights/amazon-meta-join-the-ucp-council-here-is-what-that-means-for-your-brand.html): Five names changed agentic commerce on Friday. Amazon. Meta. Microsoft. Salesforce. Stripe. All five took seats on the Universal Commerce Protocol Technical Council, joining Google, Shopify, Etsy, Target and Wayfair around a single governance table. (1,685 words) - [Technical GEO: Site Auditing & Crawler Analytics | Azoma](/content/crawler-optimization/index.html): Comprehensive crawler optimization with automated site auditing, robots.txt generation, and real-time AI crawler analytics. Optimize your website for discovery across ChatGPT, Perplexity, Google Gemini, and other AI search platforms. (526 words) - [Lipton: How PR Activity Drove a 6.5% Lift in AI Share of Voice - Azoma: End-to-End Generative Engine Optimization to increase Visibility in AI Search](/content/case-studies/lipton/index.html): Connect with billions of users who rely on ChatGPT, Google AI Mode, Amazon Rufus and Walmart Sparky to discover new products and brands. The Generative Engine Optimization solution of choice for Enterprise. (527 words) - [The 5Cs of Agentic Commerce Optimization | Azoma x DSI](/content/agentic-commerce-5cs-whitepaper/index.html): The 5 Cs of Agentic Commerce: the playbook to get your products recommended by Alexa, Gemini & ChatGPT. From Azoma & the Digital Shelf Institute. (394 words) - [Claude AI Visibility Platform | Azoma](/content/agents/claude/index.html): Understand and optimise your brand’s visibility in Claude with Azoma’s AI Visibility Platform, built for AI-powered search and generative answers. (683 words) - [Amazon Alexa Shopping Optimisation Platform | Azoma](/content/agents/alexa-shopping/index.html): Measure, understand and optimise your brand’s visibility in Alexa Shopping with Azoma’s AI Visibility Platform for AI-powered shopping results. (501 words) - [Mars: Driving Tens of Millions in Incremental Revenue through Rufus, Sparky and ChatGPT x Target - Azoma: End-to-End Generative Engine Optimization to increase Visibility in AI Search](/content/case-studies/partnership-announcement-mars-inc-x-azoma/index.html): Connect with billions of users who rely on ChatGPT, Google AI Mode, Amazon Rufus and Walmart Sparky to discover new products and brands. The Generative Engine Optimization solution of choice for Enterprise. (462 words) - [Walmart Sparky - Explore Our Insights](/content/categories/walmart-sparky/index.html): Learn how to get your brand Reccomended by Walmart Sparky (339 words) - [Perplexity - Explore Our Insights](/content/categories/perplexity-ai-visibility/index.html): Learn how to get your brand appearing more often in Perplexity search results (136 words) - [Meta launches agentic commerce and what it means for online sellers](/content/insights/meta-launches-agentic-commerce-and-what-it-means-for-online-sellers.html): Meta is actively building a shopping experience directly into Meta AI on the web. (1,348 words) - [Universal Cart is live, and Target is selling through it. Here is what brands need to do now.](/content/insights/universal-cart-is-live-and-target-is-selling-through-it-here-is-what-brands-need-to-do-now.html): Google's Universal Cart, the intelligent cross-merchant cart unveiled at I/O in May, has been seen operating in real accounts, and Target has confirmed it is now selling directly through Google's checkout. (2,135 words) - [Company News - Explore Our Insights](/content/categories/company-news/index.html): Connect with billions of users who rely on ChatGPT, Google AI Mode, Amazon Rufus and Walmart Sparky to discover new products and brands. The Generative Engine Optimization solution of choice for Enterprise. (94 words) - [Amazon's new 75-character title limit: what it means for brands](/content/insights/amazon-s-new-75-character-title-limit-what-it-means-for-brands.html): On 10 June 2026, Amazon told sellers that from 27 July, product titles in every category except media must fit inside 75 characters, spaces included (1,588 words) - [Enterprise AI Visibility Platform | Azoma](/content/enterprise/index.html): Enterprise AI search platform with dedicated support, seamless integrations, and compliance controls. Track competitors and optimize brand visibility across ChatGPT, Amazon Rufus, and Perplexity. (511 words) - [Agentic Commerce Comes to Claude: What Your Brand Should Do](/content/insights/agentic-commerce-comes-to-claude-what-your-brand-should-do.html): Claude is moving into shopping. Reports have surfaced of product cards appearing directly inside Claude's answers, the clearest signal yet that one of the world's fastest-growing AI assistants is building toward agentic commerce. (1,211 words) - [Ask Trevor: how Argos' shopping agent works, and how brands should optimise for it](/content/insights/ask-trevor-how-argos-shopping-agent-works-and-how-brands-should-optimise-for-it.html): Argos has quietly shipped one of the more interesting shopping agents in UK retail. Ask Trevor sits inside the Argos site and answers conversational queries like "best tv for living room" or "what should I buy my dad for Christmas" with a shortlist of real products, prices, ratings, and a written justification for each pick. (933 words) - [Amazon's "Know Before You Buy" Is Live: How Synthetic Personas Decide What Shoppers See, and How to Optimise for It](/content/insights/amazon-s-know-before-you-buy-is-live-how-synthetic-personas-decide-what-shoppers-see-and-how-to-optimise-for-it.html): A new Amazon feature has started appearing on product pages, and it tells us a great deal about where the platform is heading. It's called "Know Before You Buy," and the way it behaves changes depending on who is looking at the page. (1,200 words) - [David Protein: From Ranking #400 to #15 in Protein Bars on Amazon - Azoma: End-to-End Generative Engine Optimization to increase Visibility in AI Search](/content/case-studies/david-protein-rufus/index.html): Connect with billions of users who rely on ChatGPT, Google AI Mode, Amazon Rufus and Walmart Sparky to discover new products and brands. The Generative Engine Optimization solution of choice for Enterprise. (827 words) - [Winn-Dixie: 5x AI Visibility in ChatGPT & Gemini - Azoma: End-to-End Generative Engine Optimization to increase Visibility in AI Search](/content/case-studies/winn-dixie-case-study/index.html): Connect with billions of users who rely on ChatGPT, Google AI Mode, Amazon Rufus and Walmart Sparky to discover new products and brands. The Generative Engine Optimization solution of choice for Enterprise. (579 words) - [Siri Now Has Citations. Here's What Brands Should Do About It](/content/insights/siri-now-has-citations-here-s-what-brands-should-do-about-it.html): Last month Apple put an AI shopping agent one swipe from the lock screen, on 2 billion devices. (1,112 words) - [Events & Appearances | Azoma](/content/events/index.html): Upcoming events hosted by Azoma and industry events where the team will be attending. (202 words) - [LifePro Fitness: Optimising for Amazon Rufus - Driving BSR from #7 to #2 in 3 weeks - Azoma: End-to-End Generative Engine Optimization to increase Visibility in AI Search](/content/case-studies/life-pro-fitness/index.html): Connect with billions of users who rely on ChatGPT, Google AI Mode, Amazon Rufus and Walmart Sparky to discover new products and brands. The Generative Engine Optimization solution of choice for Enterprise. (814 words) - [Agentic Merchant Protocol (AMP): Azoma](/content/agentic-merchant-protocol/index.html): Agentic Merchant Protocol (AMP) is the enterprise standard for agentic commerce, helping brands control product intelligence, optimise AI visibility, and distribute catalogue data across AI agents and the web. (490 words) ## About Pages - [About Azoma: Learn More About Our Mission and Values](/content/about/index.html): Azoma Team: Discover the expertise of our Ex-Amazon visionaries and AI PhDs. Learn more about Azoma AI's visibility solution. (294 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives