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Amazon

Amazon's "Know Before You Buy" Is Live: How Synthetic Personas Decide What Shoppers See, and How to Optimise for It A new Amazon feature has started appearing on product pages, and it tells us a great deal about where the platform is heading. It's called "Know Before You Buy," and the way it behaves changes depending on who is looking at the page.

Amazon Rufus comes out of beta as Alexa for Shopping: What it means for Brands Amazon has merged Rufus, its conversational shopping agent, with Alexa to launch a brand new shopping agent: Alexa for Shopping.

Amazon & Meta Join the UCP Council: Here Is What That Means for Your Brand Five names changed agentic commerce on Friday. Amazon. Meta. Microsoft. Salesforce. Stripe. All five took seats on the Universal Commerce Protocol Technical Council, joining Google, Shopify, Etsy, Target and Wayfair around a single governance table.

60% of Amazon Shoppers Now Use Rufus and Those Who Do Purchase 2.74x More: How to Prepare Your Brand Today 60% of heavy Amazon users now use Rufus in their shopping sessions. Read about the surge in adoption and learn how to prepare your brand for this new reality.

Amazon Sponsored Prompts: Everything You Need to Know About Amazon's Latest Ad Format Amazon just made the biggest change to its advertising platform in years. At the Amazon Ad Summit in Milan, the company announced Sponsored Prompts, a brand new ad format that is already live on the platform and is set to reshape how brands reach shoppers for the next decade.

Condé Nast and Hearst strike Amazon AI licensing deals for Rufus Condé Nast and Hearst strike Amazon AI licensing deals for Rufus.

How to Optimize for Target AI: Bullseye Gift Finder and Shopping Assistant Complete guide to Target AI optimization. How Gift Finder and Shopping Assistant work, competitive analysis vs Rufus/Sparky, and proven tactics.

How to increase your share of mentions on Alexa+ Amazon's integration of Alexa+ with Rufus and Claude is revolutionizing product discovery through conversational AI. Implement practical strategies to optimize your listings for increased visibility in this new shopping paradigm.

53% of Shoppers to Use Generative AI Tools by 2025, Adobe Survey Adobe's latest report reveals 53% of consumers are using AI shopping assistants in 2025, with traffic from tools like ChatGPT increasing by 1,950% year-over-year and generating visitors who show 8% higher engagement, browse 12% more pages, and are 23% less likely to bounce.

How much are Amazon Shoppers actually using RUFUS? In October '24 Rufus answered ~274.3 million daily questions, or ~13.7% of total Amazon searches. This percentage is growing rapidly and could be 25-35% by the end of 2025.

2025: Embrace ChatGPT Search and Generative Engine Optimization AI chatbots like ChatGPT are reshaping search in 2025, requiring businesses to shift from traditional SEO to Generative Engine Optimization (GEO) techniques. Platforms like Perplexity and ChatGPT Search are seeing rapid adoption, with users favoring longer, conversation-style queries over traditional keyword searches.

How ecommerce sellers can optimize for ChatGPT Search To optimize for ChatGPT Search, eCommerce sellers should focus on intent-based matching by creating in-depth, authoritative, and user-focused content that aligns with AI-driven search priorities.