Perplexity - Explore Our Insights

Unveiling the 5Cs of Agentic Commerce

The new framework for the era of ACO 👉 Read the whitepaper 👈

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Perplexity

ChatGPT remains the market leader, but its share has fallen from ~87% to ~68% over 12 months as new demand increasingly goes to competitors rather than defaulting to OpenAI.
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OpenAI's ChatGPT browser, Perplexity Comet, and Google Mariner represent the future of agentic search. Compare features, strategy, and what this means for Google's search dominance in 2025.
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Websites will continue to lose traffic due to AI search experiences like AI mode and ChatGPT, but the traffic they do receive will be higher converting.
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In October '24 Rufus answered ~274.3 million daily questions, or ~13.7% of total Amazon searches. This percentage is growing rapidly and could be 25-35% by the end of 2025.
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